Job Description: Digital Marketing Executive
- Department: Digital Marketing & Branding
- Location: Dehradun (On-site)
About ACS Technologies:
- ACS Technologies is a leading IT and e-publishing solutions company specializing in content transformation, e-learning development, design, and digital marketing.
- The company helps clients deliver impactful digital experiences through innovation, creativity, and technology.
Role Overview:
- The Digital Marketing Executive will be responsible for planning, executing, and optimizing online marketing strategies to increase visibility, engagement, and lead generation for ACS Technologies’ products and services.
- This role requires a mix of creativity, analytical thinking, and technical expertise in managing digital campaigns across multiple platforms.
Key Responsibilities:
- Develop and implement digital marketing strategies to promote ACS Technologies’ EdTech portfolio.
- Plan and manage SEO/SEM, Google Ads, and social media advertising campaigns.
- Create engaging content for LinkedIn, Facebook, Instagram, and other digital channels.
- Perform keyword research, content optimization, and backlinking to improve search rankings.
- Analyze and report campaign performance using Google Analytics, Search Console, and social media insights.
- Collaborate with the design and development teams to ensure brand consistency across all digital assets.
- Stay updated with digital marketing trends, tools, and algorithm changes.
- Support marketing automation and CRM initiatives to nurture leads and drive conversions.
Required Skills & Tools:
- Proficiency in SEO, SEM, Google Ads, Google Analytics, and Social Media Marketing.
- Minimum 2 years of experience (preferably from the EdTech sector).
- Strong understanding of content marketing, keyword strategy, and paid ad optimization.
Hands-on experience with tools like:
- Canva
- HubSpot
- Meta Ads Manager
- Mailchimp
Qualifications:
- Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
- 1–3 years of experience in digital marketing or agency work (preferred).
- Certifications in Google Ads, Analytics, or SEO (added advantage).
