Roles:
- Work as a Content Copywriter, writing engaging scripts and storytelling formats for digital platforms like YouTube, Instagram, and Shorts.
- Create both short-form scripts (Reels/Shorts) and long-form YouTube video narratives.
- Shape the creative direction of content, ensuring strong hooks, storytelling flow, and visual clarity.
- Collaborate with editors and strategists to maintain a consistent brand voice and content identity.
Responsibilities:
- Write high-retention scripts for YouTube videos (12–15 minutes) and multiple short-form videos daily.
- Research AI tools, workflows, and industry trends to develop engaging content ideas.
- Craft scroll-stopping hooks and compelling introductions that capture attention immediately.
- Structure scripts using storytelling techniques like open loops, pattern interrupts, and payoff pacing to maximize watch time.
- Define visual storytelling direction and guide editors on overlays, pacing, transitions, and on-screen elements.
- Create creative briefs, references, and mood boards for the editing and production team.
- Maintain consistent messaging and tone across all platforms.
- Continuously bring fresh content ideas and formats aligned with AI trends.
Requirements:
- Portfolio of copywriting, scripts, or digital content demonstrating engagement or performance.
- Strong understanding of YouTube, Instagram, and short-form video formats.
- Ability to write in a clear, engaging, conversational tone.
- Strong research skills to simplify complex AI topics into easy-to-understand narratives.
- Ability to think visually, describing how the content should appear on screen.
- Ability to work in a fast-paced environment with daily content output.
Nice to Have:
- Experience writing scripts for YouTube or digital video content.
- Familiarity with AI tools, automation workflows, or tech education content.
- Background in advertising, storytelling, or content strategy.
